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The only people who test beauty products with as much passion and skepticism as Allure editors? Allure readers. These are the 70 hair, makeup, skin-care, and body products you deem worthy of your well-curated routines.


Readers said it's brighter (and smoother and glowier) days ahead when these skin-care heroes have a place in their routines.

See All Skin Winners

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

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Tool

Michael Todd Beauty Soniclear Sonic Cleansing System

CeraVe Hydrating Facial Cleanser in branded component on a light gray background with white and red Allure Readers'...

Facial Cleanser

CeraVe Hydrating Facial Cleanser

Summer Fridays Jet Lag Mask in branded component on a light gray background with white and red Allure Readers' Choice...

Face Mask

Summer Fridays Jet Lag Mask

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Paula's Choice Skin Perfecting 2 BHA Liquid Exfoliant in branded component on a light gray background with white and red...

Exfoliant

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

La RochePosay Toleriane Double Repair Face Moisturizer in branded component on a light gray background with white and...

Moisturizer

La Roche-Posay Toleriane Double Repair Face Moisturizer

OleHenriksen Banana Bright Eye Crème in branded component on a light gray background with white and red Allure Readers'...

Eye Cream

OleHenriksen Banana Bright+ Eye Crème

Supergoop Unseen Sunscreen SPF 50 white tube with yellow cap on light gray background with white Allure Readers' Choice...

Sunscreen

Supergoop Unseen Sunscreen SPF 50

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Laneige Lip Sleeping Mask in branded component on a light gray background with white and red Allure Readers' Choice...

Lip Balm

Laneige Lip Sleeping Mask

The Ordinary Hyaluronic Acid Serum 2  B5 Hydrating Serum in branded component on a light gray background with white and...

Serum

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)

Hero Cosmetics The Original Mighty Patch in branded component on a light gray background with white and red Allure...

Acne Treatment

Hero Mighty Patch Original

Rhode Pocket Blush

Small enough to tuck into your purse, Rhode Pocket Blush packs a lot of pigment into a tiny tube—but it's the ultra-flattering shades that have TikTok in a tizzy.

Buy Now

You told us that your curls are springier, your roots are higher, and your hair has never been healthier now that these products are part of your routine.

See All Hair Winners

Revlon OneStep Hair Dryer and Volumizer in branded component on a light gray background with white and red Allure...

Hot Tool

Revlon One-Step Hair Dryer and Volumizer

Tangle Teezer The Ultimate Detangler in branded component on a light gray background with white and red Allure Readers'...

Hair Tool

Tangle Teezer The Ultimate Detangler

K18 LeaveIn Molecular Repair Hair Mask in branded component on a light gray background with white and red Allure...

Hair Treatment

K18 Leave-In Molecular Repair Hair Mask

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Ouai Curl Creme in branded component on a light gray background with white and red Allure Readers' Choice Award seal in...

Curl Definer

Ouai Curl Crème

Ouai LeaveIn Conditioner in branded component on a light gray background with white and red Allure Readers' Choice Award...

Leave-In Conditioner

Ouai Leave-In Conditioner

Living Proof Full Dry Volume  Texture Spray in branded component on a light gray background with white and red Allure...

Volumizer

Living Proof Full Dry Volume & Texture Spray

Color Wow Root Cover Up in branded component on a light gray background with white and red Allure Readers' Choice Award...

Hair Color

Color Wow Root Cover Up

Moroccanoil Treatment Hair Oil in branded component on a light gray background with white and red Allure Readers' Choice...

Hair Oil

Moroccanoil Treatment Original

Olaplex No. 4 Bond Maintenance Shampoo white bottle on light gray background with white and red Allure Readers' Choice...

Shampoo

Olaplex No. 4 Bond Maintenance Shampoo

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Conditioner

Olaplex No. 5 Bond Maintenance Conditioner

Katie Fang 

Katie Fang began with a good cry, and it's that honest vulnerability—not to mention her unbridled enthusiasm and honest product reviews—that turned her into not only a GRWM star, but also 6.3 million TikTokers' beauty BFF.

It's not every day you can peek into the makeup bags of a few thousand people, but here's your chance to do just that—and discover Allure readers' favorite foundation, most-loved mascara, and more.

See All Makeup Winners

Nars Radiant Creamy Concealer in branded component on a light gray background with white and red Allure Readers' Choice...

Concealer

Nars Radiant Creamy Concealer

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Charlotte Tilbury Airbrush Flawless Longwear Foundation in branded component on a light gray background with white and...

Foundation

Charlotte Tilbury Airbrush Flawless Foundation

Benefit Cosmetics Hoola Matte Powder Bronzer in branded component on a light gray background with white and red Allure...

Bronzer

Benefit Cosmetics Hoola Matte Powder Bronzer

Rare Beauty Soft Pinch Liquid Blush in branded component on a light gray background with white and red Allure Readers'...

Blush

Rare Beauty Soft Pinch Liquid Blush

Maybelline New York Lash Sensational Sky High Mascara pink tube of mascara on a light gray background with white Allure...

Mascara

Maybelline New York Lash Sensational Sky High Mascara

YSL Beauty Loveshine Lip Oil Stick in branded component on a light gray background with white and red Allure Readers'...

Lipstick

YSL Beauty Loveshine Lip Oil Stick

Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner in branded component on a light gray background with white...

Eyeliner

Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

Benefit Cosmetics Gimme Brow Volumizing Eyebrow Gel in branded component on a light gray background with white and red...

Brow

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

Rare Beauty Positive Light Liquid Luminizer in branded component on a light gray background with white and red Allure...

Highlighter

Rare Beauty Positive Light Liquid Luminizer

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Fenty Beauty Gloss Bomb Universal Lip Luminizer in branded component on a light gray background with white and red...

Lip Gloss

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Makeup by Mario Master Mattes Eyeshadow Palette The Neutrals.jpg white palette of neutral eyeshadows on light gray...

Eye Shadow

Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals

Beautyblender The Original Beautyblender in branded component on a light gray background with white and red Allure...

Tool

Beautyblender Original Makeup Sponge

Essie Pinks Nail Polish in branded component on a light gray background with white and red Allure Readers' Choice Award...

Nail Polish

Essie

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Press-Ons

Facile Reusable Press-on Nails

Fenty Hair

It's not a new album, but we'll forgive Rihanna because Fenty Hair products work, work, work, work, work, work to transform your hair—no matter the length, texture, or level of damage.

Buy Now

Tower 28

You don't need sensitive skin to appreciate Tower 28's gentle formulas and creamy textures—makeup artists, A-list celebs, and Allure readers of all skin types can't get enough of this California-based brand.

Buy Now

What makes a product breakthrough-worthy? Smart technology. Genius design. Seriously effective formulations…and the ultimate vote of approval from Allure readers.

Shop All Breakthroughs

Dyson Supersonic Nural in branded component on a light gray background with white and red Allure Readers' Choice Award...

Breakthroughs

Dyson Supersonic Nural Hair Dryer

Makeup by Mario Softsculpt Multi Use Bronzing  Shaping Serum in branded component on a light gray background with white...

Breakthroughs

Makeup by Mario SoftSculpt Bronzing & Shaping Serum

Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum in branded component on a light gray background with...

Breakthroughs

Glow Recipe Watermelon Glow Niacinamide Hue Drops in Sun Glow

Hero Mighty Patch Body in branded component on a light gray background with white and red Allure Readers' Choice Award...

Breakthroughs

Hero Mighty Patch Body

Dyson Airwrap I.D. Multi-Styler and Dryer

Six hundred dollars? In this economy? Yes, but considering the new-and-improved Dyson Airwrap I.D. Multi-Styler and Dryer replaces all your other hair tools, Allure readers consider it worth every penny (60,000 of them, to be exact).

Buy Now

Allure readers' body-care bingo card is full of tried-and-true products that have long kept them smooth and glowy from the neck down.

Shop All Body Winners

Sol de Janeiro Cheirosa 62 Perfume Mist in branded component on a light gray background with white and red Allure...

Fragrance

Sol de Janeiro Cheirosa 62 Perfume Mist

Sol de Janeiro Brazilian Play Body Wash in branded component on a light gray background with white and red Allure...

Body Wash

Sol de Janeiro Brazilian Play Body Wash

Image may contain Food Ketchup Body Part Mouth Person and Tongue
Tree Hut Moroccan Rose Shea Sugar Scrub pink jar of body scrub on light gray background with white Allure Readers'...

Body Scrub

Tree Hut Moroccan Rose Shea Sugar Scrub

CeraVe Moisturizing Cream in branded component on a light gray background with white and red Allure Readers' Choice...

Body Lotion

CeraVe Moisturizing Cream

La RochePosay Anthelios MeltIn Sunscreen Milk SPF 60 in branded component on a light gray background with white and red...

Sunscreen

La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

Jergens Natural Glow Daily Moisturizer in branded component on a light gray background with white and red Allure...

Self-Tanner

Jergens Natural Glow Daily Moisturizer

Dove Advanced Care Antiperspirant in Cool Essentials in branded component on a light gray background with white and red...

Antiperspirant

Dove Advanced Care Antiperspirant in Cool Essentials

Sensodyne Pronamel Gentle Whitening Toothpaste four white boxes of toothpaste on light gray background with white Allure...

Dental Care

Sensodyne Pronamel Gentle Whitening Toothpaste

Touchland Power Mist in branded component on a light gray background with white and red Allure Readers' Choice Award...

Hand Care

Touchland Power Mist

Gillette Venus Extra Smooth Sensitive Razor silver razor on light gray background with a white and red Allure Readers'...

Hair Removal

Gillette Venus Extra Smooth Sensitive Razor

Lush Bath Bomb two purple bath bombs and purple box on light gray background with white and red Allure Readers' Choice...

Bath Product

Lush Bath Bomb

Vaseline Original Healing Jelly

The best steals make us feel like we're getting away with something. And with Vaseline Original Healing Jelly, Allure readers are making off with smoother lips, softer elbows, cleaner-looking cuticles—all for less than a dozen eggs.

Buy Now

Each of these products is free from ingredients that don't meet Allure's Clean beauty standard—parameters we put together with the help of toxicologists, dermatologists, and chemists to bring some clarity to an infamously murky category. What else is clear? Our readers can't live without these phenomenal formulas.

Shop All Clean Winners

Drunk Elephant Lala Retro Whipped Cream in branded component on a light gray background with white and red Allure...

Clean Facial Moisturizer

Drunk Elephant Lala Retro Whipped Cream

Glow Recipe Watermelon Glow Pink Dream Body Cream in branded component on a light gray background with white and red...

Clean Body Moisturizer

Glow Recipe Watermelon Glow Pink Dream Body Cream

Youth to the People Superfood Antioxidant Cleanser in branded component on a light gray background with white and red...

Clean Facial Cleanser

Youth to the People Superfood Cleanser

Allure 2025 Readers' Choice Awards Are Here—See the Winners
Image may contain Cosmetics Lipstick Text Animal Fish Sea Life Shark and Powder
Tower 28 OneLiner MultiLiner in branded component on a light gray background with white and red Allure Readers' Choice...

Clean Multitasking Makeup

Tower 28 OneLiner Lip Liner

Supergoop Play 100 Mineral Lotion SPF 30 in branded component on a light gray background with white and red Allure...

Clean Sunscreen

Supergoop Play 100% Mineral Lotion SPF 30

Dove 0 Aluminum Deodorant white deodorant spray can on a light gray background with white and red Allure Readers' Choice...

Clean Deodorant

Dove 0% Aluminum Deodorant Spray

Briogeo Farewell Frizz Blow Dry Perfection  Heat Protectant Creme in branded component on a light gray background with...

Clean Styling Product

Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème

Ncessaire The Shampoo  Conditioner in branded component on a light gray background with white and red Allure Readers'...

Clean Shampoo & Conditioner

Nécessaire The Shampoo & The Conditioner

Ilia Limitless Lash Mascara in branded component on a light gray background with white and red Allure Readers' Choice...

Clean Mascara

Ilia Beauty Limitless Lash Mascara

Merit The Minimalist Perfecting Complexion Stick in branded component on a light gray background with white and red...

Clean Foundation

Merit The Minimalist Perfecting Complexion Foundation and Concealer Stick

Kosas Revealer Super Creamy  Brightening Concealer in branded component on a light gray background with white and red...

Clean Concealer

Kosas Revealer Super Creamy + Brightening Concealer

Hourglass Ambient Lighting Blush in branded component on a light gray background with white and red Allure Readers'...

Clean Blush

Hourglass Ambient Lighting Blush

Tower 28 ShineOn Lip Jelly in branded component on a light gray background with white and red Allure Readers' Choice...

Clean Lip Gloss

Tower 28 ShineOn Lip Oil Jelly

Native Body Wash three white rectangle bottles of body wash on a light gray background with white and red Allure...

Clean Body Wash

Native Body Wash

Credits

Photographed by Vanessa Granda
Styled by Amy Mach
Hair by Chika Nishiyama
Makeup by Sena Murahash
Nails by Ada Yeung
Models: Bethany Nagy, Jay Pak, Jordan Daniels

Associate Beauty Director: Sarah Kinonen 
Visuals Director: Kathryne Hall
Senior Art Director: Ingrid Fowler 
Associate Visuals Editor: Giancarlos Kunhardt
Allure Shopping: Shanna Shipin, Angela Trakoshis, Sarah Hoffmann 
Fang Portrait: Aaron Idelson

Product swipes: Getty Images

Fashion Credits

SKIN/BEAUTY CREATOR: Sportmax Top, Agmes Ring, Dinosaur Designs Rings, Sterling King Earrings; VIRAL PRODUCT/BODY: RUI-built bodysuit, Agmes Necklace, Justine Clenquet Necklace, Jenny Bird Necklace; HAIR: Kim Meches Dress, Schiaparelli Necklace; NEW BRAND & INDIE BRAND/CLEAN: Moule Earring, Laquan Smith Shirt; MAKEUP: Juun J Gloves, RUI-built cardigan; BREAKTHROUGHS: Ferragamo Dress, Justine Clenquet Earrings; SPLURGE: McQueen Waistcoat and sunglasses, Moule Earring; STEAL: Lapointe Bodysuit, Dinosaur Designs Bangles and earrings, MAM Earcuff

*All Allure reader quotes featured on this page were collected in our annual Readers' Choice Awards poll.